15th Anniversary Insights From the Entrepreneurs Behind MSDynamicsWorld

How do entrepreneurs define success?

Adam Berezin and Jason Gumpert founded MSDynamicsWorld.com fifteen years ago when "digital marketing" was a bold new concept. They have seen the channel fully embrace the digital strategy, reaching 100,000 subscribers, 200+ customers, and 30,000 podcast listeners.

Others would say they have "made it."

Yet, they hesitate to say it themselves. They're careful not to become complacent and slow their innovation.

In our first interview, "Two Guys, One Site, Zero Microsoft Ties," at their 10-year anniversary, they explained the backstory of starting the business. Now they talk about the changes they have seen at the 15-year milestone, plans for the future, and advice for other entrepreneurs.

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Giving Up My Massive Excel Spreadsheet for a Fully Custom Small Business CRM System

Even though I have written about CRM software for decades, I was still using an Excel spreadsheet to run my membership business. It was a massive, complicated, color-coded Excel spreadsheet with 13 tabs. I hesitated to share it, even with my business partner, for fear someone would mess it up. We looked into CRM solutions in the past, but as a very small business, we felt that every system was overly complicated and too expensive. I just wanted a solution that was simple, fast, secure, and affordable. Oh, and completely customized to the way I wanted it to work. That may sound impossible, but I am happy to say that I finally found it: P2xRM from P2 Automation. This is our story…

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Great Examples of ERP/CRM Partners That Are Blogging Their Way Through the Pandemic

Like me, everyone is online. As ERP and CRM resellers, some of our customers may have more time to focus on online training and user tips. And our prospects may have time to finally dig into doing research into new ERP and CRM systems. Especially the ones that are realizing they really do need a cloud based system. Here are some examples of companies that are putting out great blog content during this pandemic.

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How to Prove the Value of Group Blogging in 2020

Everyone says it. These days prospects are more educated and further along in the buying cycle by the time they talk to you. You need to get your name out there, and show your expertise, where those prospects are doing their research. One of the best ways to do that is with blog posts. That makes sense but how can you actually prove the value of your group blog membership in 2020? Here are 4 ways….

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Advice from the Woman Behind the Cape – The Backstory of Leslie Vail

Leslie Vail is a legend in the Microsoft Dynamics GP community. With hard work, strong relationships and a positive attitude she has impacted everyone around her. This is the story of how Leslie built her career, and found her distinctive style. And the advice she has for newcomers as she leaves this industry after more than 25 years of “living the dream”.

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eXtreme365 Orlando Schedule at a Glance for Marketers

In true “nerd princess” style I combed through the full eXtreme365 Orlando schedule and made a list of just the important parts that apply to me as a marketer. This includes the blocks of time that I need in my calendar AND just the Marketing and Sales sessions. Check it out here:

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Overlap Day: The Loophole Microsoft Dynamics Partners Need to Know About eXtreme365

What if you could go to an event that is focused 100% on sessions for Microsoft Dynamics Partners but STILL have the chance to mingle with your customers and go to the full User Group Summit expo? Now you can. Fly down to Orlando Saturday night, fly home Thursday morning, and you get it all. Just take advantage of a legal loophole...the overlap days of eXtreme365 and User Group Summit 2019. Find out how….  

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Celebrating the 10 Year Anniversary of the ERP Software Blog

Back in 2009 Dave Foreman and I had an idea. I am very proud that this year we can celebrate the ten year anniversary of the success of that idea. We are grateful to all the Microsoft Dynamics ERP Partners that have supported the site over the years. Our members are the real reason the site has been so successful. All of us, together, are truly “using the power of the group.” The ERP Software Blog proves that one good idea has the power to change your life! So just keeping brainstorming.

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How to Make Sure You Don’t Miss Out on Referral Leads from Your Microsoft Partner Center Profile

How many referral leads has Microsoft sent to you lately? None? Are you sure? It is possible that there are leads sitting out there in your Microsoft Partner Center account and you don’t even know it. There are 3 ways you can get leads from Microsoft Partner Center. Here are the steps to make sure you receive those referrals (leads) and respond in a way that makes Microsoft happy, (so they will send you more leads.)

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How to Edit Your Microsoft Partner Center Profile to Get More Leads

Another marketer recently told me that she missed a bunch of lead referrals from Microsoft because there was typo in the email address on their Microsoft Partner Center (formerly Pinpoint) profile. Once she fixed the typo she received 3 leads in less than a week.  If you are like me you are saying, “Wait, what? I want to get leads from there too!” It took me some time to figure it all out so consider this your “cheat sheet” to find out how to check and edit your Microsoft Partner Center business profile.

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Astronaut, Accountant, Author – The Backstory of Pam Misialek

Pam Misialek started her career right out of college as one of the very first interns at Great Plains Software. She thought she would stay with Great Plains until it was not fun anymore, and then she would move on. Little did she know that she would become an integral part of this product and stay with the company for the next 22 years – during many fun and not so fun times. Until her next big adventure began. But let’s start this backstory even earlier. Back to the days of space camp, Dear Doug letters and science fiction novels……

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An Easy Way to Show Your Referral Partners That You Value Every Lead

Do your referral partners feel confident that you value the leads they give you? I am not talking about giving them money. There are other ways to thank them. I feel that one of the best, and cheapest, things you can give them, to prove that you deserve their leads, is information. This is what I mean....and how I know it works.

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Tribute to Brooke Webb Smith: A Marketing Maven

When her hands stopped working and her mind was a bit fuzzy from the pain medication my friend Brooke Webb Smith asked me to write her backstory. I had no idea that this backstory would actually be her obituary. And a tribute to a life that was cut short too soon. These thoughts are hers, she just used my hands to tell the story.

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Super Simple YouTube Trick to Drive More Website Traffic

This tip is so simple it’s scary. But I rarely see anyone else do it. First, let me ask you this, as an ERP/CRM partner, why do you put videos on YouTube? It’s not because you hope to be the next YouTube video star. It’s because you want to drive traffic, hopefully prospects, back to your website to learn more about your company and buy your product. So the key is to make it as easy as possible for viewers to get back to your website. My simple tip is.....

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Traffic, Leads and Notoriety: The True Story of a Reluctant ERP Software Blog Member

“I'm glad that I ignored my in-house marketing guy and went ahead and joined the ERP Software Blog.  I do feel it's the best decision I could have made.” – Rod O’Connor, Briware Solutions, ERP Software Blog member since 2015. If you are considering joining the ERP Software Blog or the CRM Software Blog, consider the traffic and the leads but don’t forget that it just could make you famous. It took Rod O’Connor a long time to make the decision to join the ERP Software Blog and now he is very glad he did. In this post, Rod explains the very real benefits he has seen.

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From Colombia to Fargo – How Mariano Gomez Became “The Dynamics GP Blogster”

These days Mariano Gomez is well known for being The Dynamics GP Blogster. But unlike at his first job, he doesn’t need to walk around with a bodyguard. This backstory includes an unexpected phone call, a 16-hour journey to Fargo, North Dakota and a market crash that created a personal brand. As Mariano found out after his very first trip to Fargo, when you get involved in this community, there are endless and varied opportunities that can take you on the journey that lasts a lifetime. 

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6 Bloggers Expose Their Referral Click Traffic from ERP Software Blog

How can you prove that blogging is effective?  It’s all about tracking the traffic. Of course you can track the number of people that read your article. But I think an even better indicator of ROI is to track the number of people who take the next step and click on a link back to your website. I asked a few more of my ERP Software Blog members to share their referrals stats for a 10 month period in 2017 and the results were very impressive. Look out their numbers and find out how to check your own. 

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