My Marketing Plan: Excellence in One Area vs. Mediocrity in Many

You just can’t be good at everything. Sad but true. Several years ago, I had to take a long hard look at the company I work for.  I had to choose to acknowledge our weaknesses and use our strengths when developing a marketing plan. And realize that just because it works for someone else doesn’t mean it will work for us. This is my suggestion….

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Proof That More Blog Posts Equals More Website Traffic - Dynamics CRM Partner Success Story

Anybody can say that writing more blog posts is better, especially someone who owns the blog site. But I can give you proof.

A Microsoft Dynamics CRM partner who is a member of the CRM Software Blog shared their statistics with me, and the results are very clear. With an increased focus on blogging and very few other changes to their marketing strategy, this Dynamics CRM Partner has seen a

  • 57% increase in website traffic in 2015 over 2014.
  • 322% increase in website traffic since they joined the CRM Software Blog in 2010.
  • 126% increase in referral clicks from the CRM Software Blog.

And that is not all. 

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