How can you prove that blogging is effective? It’s all about tracking the traffic. Of course you can track the number of people that read your article. But I think an even better indicator of ROI is to track the number of people who take the next step and click on a link back to your website. I asked a few more of my ERP Software Blog members to share their referrals stats for a 10 month period in 2017 and the results were very impressive. Look out their numbers and find out how to check your own.
Read moreClues I Find In My Favorite Google Analytics Reports
How often do you remember to check the Google Analytics data for your website?
I can go several months without thinking about it and that means I am missing out on valuable insights into the success of my online marketing efforts.
For that reason, I have several reports automatically emailed to me each month. On the first of the month Google Analytics kindly sends me these 4 reports as PDF documents:
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