Everyone in the Microsoft Dynamics channel knows MSDynamicsWorld. Since its launch in 2008 MSDynamicsWorld has grown into the world’s largest Microsoft ERP/CRM news and information resource.
But if you think this site was launched by seasoned Microsoft executives with deep channel connections and vendor funding, you couldn’t be farther from the truth. Ten years ago two young entrepreneurs, Adam Berezin and Jason Gumpert, knocked on the door of this channel with no direct relationships and no connection to Fargo or Microsoft. And they made it.
This backstory includes “the worst sales job ever”, crashing a Harvard alumni meeting, the opportune meeting of two very different people and a whole lot of cold calling.
Find out what made MSDynamicsWorld what it is today.
Infographics are fun representations of complex ideas in visual graphic form. They are eye catching and easy to promote. They are usually also VERY expensive. So what is a cash-strapped marketer to do? Recently, I found a company that is the right fit for me. I get a simple but effective infographic for a low cost and a limited amount of work on my end. Check out the details.
The next time we are on a webinar, if tell you where I am sitting, I bet you’ll be surprised. Until recently, you could have safely guessed that I was sitting in my home office in a small town in Massachusetts. But now, even though the webinar looks the same, I am actually half way across the world. Same work, different desk.
This year my husband and I decided to finally act on an idea that we’ve been talking about for a long time. We moved to Europe. No, we are not living in a villa in Tuscany. It’s a bit rougher than that. We moved to......
If you painted a masterpiece, would you forget to sign it? Adding a byline to your masterpiece of a blog post is just as important. You want everyone to know you wrote it. And how to contact you. It makes me sad that so many of my ERP Software Blog and CRM Software Blog members forget to add their names to their blog posts. Let me tell you two reasons this is so important.
“Treat others as yourself” or “What goes around comes around.” No matter what quote you prefer, the point is the same. The way you treat people now can have an impact on you later. Either positive or negative. And I think that is especially true when you spend your career working in a software channel like ours. Recently I had a similar issue with two companies. But the outcome of each was very different. And this is what I learned.
Can you measure the ROI on that? As a marketer, how often have you heard that question? Working in the ERP software industry, many of my bosses have been “non- practicing CPAs” and other financial types. So, the question very often comes down to math. I hate math. I heard a podcast recently and had an “ah-ha moment”. Finally, someone was able to put into words why successful marketers can’t be so concerned with the math and metrics. Many times during my career as a marketer I have had to pitch an idea to the person holding the purse strings and found myself saying: “I know this might sound crazy but…. I really think it could work.”
When was the last time you updated your profile? I am talking about your company’s profile pages on various directories and websites. I want my company to get as much online exposure as possible, so we have listings on all kinds of websites. Most of them have you submit a profile or company description.
But do you remember to keep them all updated? Recently the company I work for started selling Acumatica. For years we have only represented Microsoft Dynamics GP. So not only did we need to update our own company website, we needed to update our company description on any other website where it appeared. Based on this exercise here are 4 suggestions to make your life easier:
You just can’t be good at everything. Sad but true. Several years ago, I had to take a long hard look at the company I work for. I had to choose to acknowledge our weaknesses and use our strengths when developing a marketing plan. And realize that just because it works for someone else doesn’t mean it will work for us. This is my suggestion….
I trust you. I bet you properly licensed that copyright protected image you have on your website. But the real question is, can you prove it? As some people have found out the hard way, if you can’t prove it, you are in trouble. If you get a letter from a lawyer saying that you have a copyright protected image (or song) on your website it is up to you to prove that you purchased it. And sometimes that is easier said than done. Here are a few real life examples and few tips to protect yourself.
A business colleague told me, “Never Apologize!” I know he just meant, “No harm done, no need to be sorry.” But it got me thinking. I don’t think people apologize enough.
Some people say that women apologize way too often. Don’t believe me? Watch this “Sorry Not Sorry” video. Out of habit we say, “I’m sorry, I have a question” or “I’m sorry, did you say something?”. We have nothing to apologize for. In those scenarios, it does border on weakness and not knowing your own value. But I believe many people, mostly men, but women too, take it too far. They don’t think to ever say the words, “I’m sorry” even when they should.