These days Mariano Gomez is well known for being The Dynamics GP Blogster. But unlike at his first job, he doesn’t need to walk around with a bodyguard. This backstory includes an unexpected phone call, a 16-hour journey to Fargo, North Dakota and a market crash that created a personal brand. As Mariano found out after his very first trip to Fargo, when you get involved in this community, there are endless and varied opportunities that can take you on the journey that lasts a lifetime.
How can you prove that blogging is effective? It’s all about tracking the traffic. Of course you can track the number of people that read your article. But I think an even better indicator of ROI is to track the number of people who take the next step and click on a link back to your website. I asked a few more of my ERP Software Blog members to share their referrals stats for a 10 month period in 2017 and the results were very impressive. Look out their numbers and find out how to check your own.
Everyone in the Microsoft Dynamics channel knows MSDynamicsWorld. Since its launch in 2008 MSDynamicsWorld has grown into the world’s largest Microsoft ERP/CRM news and information resource.
But if you think this site was launched by seasoned Microsoft executives with deep channel connections and vendor funding, you couldn’t be farther from the truth. Ten years ago two young entrepreneurs, Adam Berezin and Jason Gumpert, knocked on the door of this channel with no direct relationships and no connection to Fargo or Microsoft. And they made it.
This backstory includes “the worst sales job ever”, crashing a Harvard alumni meeting, the opportune meeting of two very different people and a whole lot of cold calling.
Find out what made MSDynamicsWorld what it is today.
Infographics are fun representations of complex ideas in visual graphic form. They are eye catching and easy to promote. They are usually also VERY expensive. So what is a cash-strapped marketer to do? Recently, I found a company that is the right fit for me. I get a simple but effective infographic for a low cost and a limited amount of work on my end. Check out the details.
The next time we are on a webinar, if tell you where I am sitting, I bet you’ll be surprised. Until recently, you could have safely guessed that I was sitting in my home office in a small town in Massachusetts. But now, even though the webinar looks the same, I am actually half way across the world. Same work, different desk.
This year my husband and I decided to finally act on an idea that we’ve been talking about for a long time. We moved to Europe. No, we are not living in a villa in Tuscany. It’s a bit rougher than that. We moved to......
If you painted a masterpiece, would you forget to sign it? Adding a byline to your masterpiece of a blog post is just as important. You want everyone to know you wrote it. And how to contact you. It makes me sad that so many of my ERP Software Blog and CRM Software Blog members forget to add their names to their blog posts. Let me tell you two reasons this is so important.
“Treat others as yourself” or “What goes around comes around.” No matter what quote you prefer, the point is the same. The way you treat people now can have an impact on you later. Either positive or negative. And I think that is especially true when you spend your career working in a software channel like ours. Recently I had a similar issue with two companies. But the outcome of each was very different. And this is what I learned.
Can you measure the ROI on that? As a marketer, how often have you heard that question? Working in the ERP software industry, many of my bosses have been “non- practicing CPAs” and other financial types. So, the question very often comes down to math. I hate math. I heard a podcast recently and had an “ah-ha moment”. Finally, someone was able to put into words why successful marketers can’t be so concerned with the math and metrics. Many times during my career as a marketer I have had to pitch an idea to the person holding the purse strings and found myself saying: “I know this might sound crazy but…. I really think it could work.”
When was the last time you updated your profile? I am talking about your company’s profile pages on various directories and websites. I want my company to get as much online exposure as possible, so we have listings on all kinds of websites. Most of them have you submit a profile or company description.
But do you remember to keep them all updated? Recently the company I work for started selling Acumatica. For years we have only represented Microsoft Dynamics GP. So not only did we need to update our own company website, we needed to update our company description on any other website where it appeared. Based on this exercise here are 4 suggestions to make your life easier:
You just can’t be good at everything. Sad but true. Several years ago, I had to take a long hard look at the company I work for. I had to choose to acknowledge our weaknesses and use our strengths when developing a marketing plan. And realize that just because it works for someone else doesn’t mean it will work for us. This is my suggestion….