A business colleague told me, “Never Apologize!” I know he just meant, “No harm done, no need to be sorry.” But it got me thinking. I don’t think people apologize enough.
Some people say that women apologize way too often. Don’t believe me? Watch this “Sorry Not Sorry” video. Out of habit we say, “I’m sorry, I have a question” or “I’m sorry, did you say something?”. We have nothing to apologize for. In those scenarios, it does border on weakness and not knowing your own value. But I believe many people, mostly men, but women too, take it too far. They don’t think to ever say the words, “I’m sorry” even when they should.
I hate upgrades. I will ignore them for as long as possible. I just want to do it the way I know how to do it. Even if a “better” way exists. Eventually I lose the battle, and change is forced upon me. After verbally abusing the new system for a few weeks, I get used to doing it a different way and forget the drama. Then I even start to like the new system. Until the next upgrade….
So I have empathy for companies that are faced with upgrades to their ERP and CRM systems. Here are a few simple steps I think ERP/CRM partners should take to make upgrade-haters like me more comfortable with the inevitable.
Have you recently won an award, reached a milestone or just done something pretty incredible? Of course, you want everyone to know. Recently, the company I work for achieved Gold partner status from Acumatica. As a new Acumatica partner, this is a huge deal for us. I wanted to do more than just put the new logo on our website. I wanted to make a splash. So, I asked a few of my marketing buddies and we came up with this list of creative yet realistic ways an ERP/CRM partner can promote an important news announcement.
Remember Rocky & Bullwinkle? There was a recurring skit called "Mr. Know It All" where Bullwinkle routinely showed us how smart he… wasn't. But we can learn something from our beloved moose.
You're an ERP Value Added Reseller. You're smart. You also need other people to know you're smart: your future prospects. But if you're like Bullwinkle and tell everybody you're smart… we'll just say it doesn't raise our opinion of his intelligence, does it?
At MabbitMarketing we focus on driving traffic to your blog, crafting creative posts to social media that show the world why they need to hear what you have to say. Not like Rocky, who just came right out and called Bullwinkle "Mr. Know It All", but by showing how you're genuinely helpful and knowledgeable.
I just can’t stop thinking about marketing. Even on vacation. A large part of my vacation time is spent in restaurants, so I often want to give unsolicited marketing advice to restaurant owners. This happened recently in Tirana, Albania. But since I don’t speak Albanian, I will share in a blog post instead. And likely it will be more appreciated this way anyway. Here are three marketing lessons I learned that apply to Microsoft Dynamics partners too.
“I just assumed you knew.” Have you ever gotten a tip that you know will save you a lot of time and hassle? If the tip comes from a stranger, you are grateful. If it comes from someone who should have told you before, you are annoyed. Learning to put yourself in someone else's situation and anticipate their needs is a skill. But I think it is a skill that can be developed. And it is something that will make your company and your employees really stand out from the competition. Things that seem obvious to you may be very new to someone else. This is why you should not just assume they know....
I believe that the best workers are the ones that sincerely appreciate having a job that fits their unique life circumstances. They will do anything to please their employer and keep that job, because they know it will be hard to find someone else to accommodate them. Who are these people and where can you find them? Here is my unusual advice.
“The Website is Down!” Those words send chills down the spine of any marketer. Everyone starts looking for someone to blame and finally asks the question - who is responsible for keeping the website running, Marketing or IT? Sadly, many times the IT department dismisses the website as just a “pretty marketing thing”. And the Marketing department assumes that IT is taking care of boring things like security and backups. That is a big mistake.
I like to talk to my chiropractor about marketing. After my first visit, he sent me a letter with referrals. I complimented him on the great marketing tactic and we started talking about how hard it is for a busy small business owner to spend time on marketing. I thought more about it and on my next visit I suggested what I would do in his situation to market a small business with limited time and resources. Here are two things that you, as a small business owner, can do that could have a big impact:
I feel like I tell this tip all the time. Yet every time I say it people are still amazed and act like they have never heard it before. So, I’ll just keep saying it. This is the fastest way to write a blog post. Ready? 1) Record 2) Transcribe 3) Edit. I have done it hundreds of times. Here are my specific tips to make it easy.