Another marketer recently told me that she missed a bunch of lead referrals from Microsoft because there was typo in the email address on their Microsoft Partner Center (formerly Pinpoint) profile. Once she fixed the typo she received 3 leads in less than a week. If you are like me you are saying, “Wait, what? I want to get leads from there too!” It took me some time to figure it all out so consider this your “cheat sheet” to find out how to check and edit your Microsoft Partner Center business profile.
Pam Misialek started her career right out of college as one of the very first interns at Great Plains Software. She thought she would stay with Great Plains until it was not fun anymore, and then she would move on. Little did she know that she would become an integral part of this product and stay with the company for the next 22 years – during many fun and not so fun times. Until her next big adventure began. But let’s start this backstory even earlier. Back to the days of space camp, Dear Doug letters and science fiction novels……
Social Media is a great way to connect with others, share ideas and promote your brand during User Group Summit Phoenix. Sadly, this year I will not be attending, but I will be with you “remotely” and keeping up with all the news thanks to Twitter.
It will be a busy event for all of you “on the ground” so here are a few tips to make it easier to tweet, post and promote.
Do your referral partners feel confident that you value the leads they give you? I am not talking about giving them money. There are other ways to thank them. I feel that one of the best, and cheapest, things you can give them, to prove that you deserve their leads, is information. This is what I mean....and how I know it works.
When her hands stopped working and her mind was a bit fuzzy from the pain medication my friend Brooke Webb Smith asked me to write her backstory. I had no idea that this backstory would actually be her obituary. And a tribute to a life that was cut short too soon. These thoughts are hers, she just used my hands to tell the story.
This tip is so simple it’s scary. But I rarely see anyone else do it. First, let me ask you this, as an ERP/CRM partner, why do you put videos on YouTube? It’s not because you hope to be the next YouTube video star. It’s because you want to drive traffic, hopefully prospects, back to your website to learn more about your company and buy your product. So the key is to make it as easy as possible for viewers to get back to your website. My simple tip is.....
“I'm glad that I ignored my in-house marketing guy and went ahead and joined the ERP Software Blog. I do feel it's the best decision I could have made.” – Rod O’Connor, Briware Solutions, ERP Software Blog member since 2015. If you are considering joining the ERP Software Blog or the CRM Software Blog, consider the traffic and the leads but don’t forget that it just could make you famous. It took Rod O’Connor a long time to make the decision to join the ERP Software Blog and now he is very glad he did. In this post, Rod explains the very real benefits he has seen.
These days Mariano Gomez is well known for being The Dynamics GP Blogster. But unlike at his first job, he doesn’t need to walk around with a bodyguard. This backstory includes an unexpected phone call, a 16-hour journey to Fargo, North Dakota and a market crash that created a personal brand. As Mariano found out after his very first trip to Fargo, when you get involved in this community, there are endless and varied opportunities that can take you on the journey that lasts a lifetime.
How can you prove that blogging is effective? It’s all about tracking the traffic. Of course you can track the number of people that read your article. But I think an even better indicator of ROI is to track the number of people who take the next step and click on a link back to your website. I asked a few more of my ERP Software Blog members to share their referrals stats for a 10 month period in 2017 and the results were very impressive. Look out their numbers and find out how to check your own.
Everyone in the Microsoft Dynamics channel knows MSDynamicsWorld. Since its launch in 2008 MSDynamicsWorld has grown into the world’s largest Microsoft ERP/CRM news and information resource.
But if you think this site was launched by seasoned Microsoft executives with deep channel connections and vendor funding, you couldn’t be farther from the truth. Ten years ago two young entrepreneurs, Adam Berezin and Jason Gumpert, knocked on the door of this channel with no direct relationships and no connection to Fargo or Microsoft. And they made it.
This backstory includes “the worst sales job ever”, crashing a Harvard alumni meeting, the opportune meeting of two very different people and a whole lot of cold calling.
Find out what made MSDynamicsWorld what it is today.