If you painted a masterpiece, would you forget to sign it? Adding a byline to your masterpiece of a blog post is just as important. You want everyone to know you wrote it. And how to contact you. It makes me sad that so many of my ERP Software Blog and CRM Software Blog members forget to add their names to their blog posts. Let me tell you two reasons this is so important.
“Treat others as yourself” or “What goes around comes around.” No matter what quote you prefer, the point is the same. The way you treat people now can have an impact on you later. Either positive or negative. And I think that is especially true when you spend your career working in a software channel like ours. Recently I had a similar issue with two companies. But the outcome of each was very different. And this is what I learned.
Can you measure the ROI on that? As a marketer, how often have you heard that question? Working in the ERP software industry, many of my bosses have been “non- practicing CPAs” and other financial types. So, the question very often comes down to math. I hate math. I heard a podcast recently and had an “ah-ha moment”. Finally, someone was able to put into words why successful marketers can’t be so concerned with the math and metrics. Many times during my career as a marketer I have had to pitch an idea to the person holding the purse strings and found myself saying: “I know this might sound crazy but…. I really think it could work.”
When was the last time you updated your profile? I am talking about your company’s profile pages on various directories and websites. I want my company to get as much online exposure as possible, so we have listings on all kinds of websites. Most of them have you submit a profile or company description.
But do you remember to keep them all updated? Recently the company I work for started selling Acumatica. For years we have only represented Microsoft Dynamics GP. So not only did we need to update our own company website, we needed to update our company description on any other website where it appeared. Based on this exercise here are 4 suggestions to make your life easier:
You just can’t be good at everything. Sad but true. Several years ago, I had to take a long hard look at the company I work for. I had to choose to acknowledge our weaknesses and use our strengths when developing a marketing plan. And realize that just because it works for someone else doesn’t mean it will work for us. This is my suggestion….
I trust you. I bet you properly licensed that copyright protected image you have on your website. But the real question is, can you prove it? As some people have found out the hard way, if you can’t prove it, you are in trouble. If you get a letter from a lawyer saying that you have a copyright protected image (or song) on your website it is up to you to prove that you purchased it. And sometimes that is easier said than done. Here are a few real life examples and few tips to protect yourself.
A business colleague told me, “Never Apologize!” I know he just meant, “No harm done, no need to be sorry.” But it got me thinking. I don’t think people apologize enough.
Some people say that women apologize way too often. Don’t believe me? Watch this “Sorry Not Sorry” video. Out of habit we say, “I’m sorry, I have a question” or “I’m sorry, did you say something?”. We have nothing to apologize for. In those scenarios, it does border on weakness and not knowing your own value. But I believe many people, mostly men, but women too, take it too far. They don’t think to ever say the words, “I’m sorry” even when they should.
I hate upgrades. I will ignore them for as long as possible. I just want to do it the way I know how to do it. Even if a “better” way exists. Eventually I lose the battle, and change is forced upon me. After verbally abusing the new system for a few weeks, I get used to doing it a different way and forget the drama. Then I even start to like the new system. Until the next upgrade….
So I have empathy for companies that are faced with upgrades to their ERP and CRM systems. Here are a few simple steps I think ERP/CRM partners should take to make upgrade-haters like me more comfortable with the inevitable.
Have you recently won an award, reached a milestone or just done something pretty incredible? Of course, you want everyone to know. Recently, the company I work for achieved Gold partner status from Acumatica. As a new Acumatica partner, this is a huge deal for us. I wanted to do more than just put the new logo on our website. I wanted to make a splash. So, I asked a few of my marketing buddies and we came up with this list of creative yet realistic ways an ERP/CRM partner can promote an important news announcement.
Remember Rocky & Bullwinkle? There was a recurring skit called "Mr. Know It All" where Bullwinkle routinely showed us how smart he… wasn't. But we can learn something from our beloved moose.
You're an ERP Value Added Reseller. You're smart. You also need other people to know you're smart: your future prospects. But if you're like Bullwinkle and tell everybody you're smart… we'll just say it doesn't raise our opinion of his intelligence, does it?
At MabbitMarketing we focus on driving traffic to your blog, crafting creative posts to social media that show the world why they need to hear what you have to say. Not like Rocky, who just came right out and called Bullwinkle "Mr. Know It All", but by showing how you're genuinely helpful and knowledgeable.