I just can’t stop thinking about marketing. Even on vacation. A large part of my vacation time is spent in restaurants, so I often want to give unsolicited marketing advice to restaurant owners. This happened recently in Tirana, Albania. But since I don’t speak Albanian, I will share in a blog post instead. And likely it will be more appreciated this way anyway. Here are three marketing lessons I learned that apply to Microsoft Dynamics partners too.
“I just assumed you knew.” Have you ever gotten a tip that you know will save you a lot of time and hassle? If the tip comes from a stranger, you are grateful. If it comes from someone who should have told you before, you are annoyed. Learning to put yourself in someone else's situation and anticipate their needs is a skill. But I think it is a skill that can be developed. And it is something that will make your company and your employees really stand out from the competition. Things that seem obvious to you may be very new to someone else. This is why you should not just assume they know....
I believe that the best workers are the ones that sincerely appreciate having a job that fits their unique life circumstances. They will do anything to please their employer and keep that job, because they know it will be hard to find someone else to accommodate them. Who are these people and where can you find them? Here is my unusual advice.
“The Website is Down!” Those words send chills down the spine of any marketer. Everyone starts looking for someone to blame and finally asks the question - who is responsible for keeping the website running, Marketing or IT? Sadly, many times the IT department dismisses the website as just a “pretty marketing thing”. And the Marketing department assumes that IT is taking care of boring things like security and backups. That is a big mistake.
I like to talk to my chiropractor about marketing. After my first visit, he sent me a letter with referrals. I complimented him on the great marketing tactic and we started talking about how hard it is for a busy small business owner to spend time on marketing. I thought more about it and on my next visit I suggested what I would do in his situation to market a small business with limited time and resources. Here are two things that you, as a small business owner, can do that could have a big impact:
I feel like I tell this tip all the time. Yet every time I say it people are still amazed and act like they have never heard it before. So, I’ll just keep saying it. This is the fastest way to write a blog post. Ready? 1) Record 2) Transcribe 3) Edit. I have done it hundreds of times. Here are my specific tips to make it easy.
Let me just say right away, this post has nothing to do with marketing. But gosh darn, I spent a lot of time on this so I wanted to share it.
I was asked to come up with a baby shower game that showed different baby traditions around the world. Based on extensive internet research these are the “facts” I found. I can’t actually prove that any of them true, but they certainly do start some fun conversations.
Some of the profile photos I see on LinkedIn just make me cringe. Really? That is the best photo you could find? All of us need at least one great headshot photo to use on LinkedIn and other social media profiles. Some people need it more than others because, let’s be honest, some of the headshots people choose for LinkedIn are just plain terrible. Here are some tips from the experts on how to choose the right photo.
The best way to find out about new marketing tools is to ask other marketing people to list their favorites. At the end of the year I asked a group of top marketers in the Microsoft Dynamics channel what tools they had loved in 2016. I admit that half of the answers were programs I had never used before. Perhaps there is a new tool on this list for you too.