Do your referral partners feel confident that you value the leads they give you? I am not talking about giving them money. There are other ways to thank them. I feel that one of the best, and cheapest, things you can give them, to prove that you deserve their leads, is information. This is what I mean....and how I know it works.Read More
Everyone in the Microsoft Dynamics channel knows MSDynamicsWorld. Since its launch in 2008 MSDynamicsWorld has grown into the world’s largest Microsoft ERP/CRM news and information resource.
But if you think this site was launched by seasoned Microsoft executives with deep channel connections and vendor funding, you couldn’t be farther from the truth. Ten years ago two young entrepreneurs, Adam Berezin and Jason Gumpert, knocked on the door of this channel with no direct relationships and no connection to Fargo or Microsoft. And they made it.
This backstory includes “the worst sales job ever”, crashing a Harvard alumni meeting, the opportune meeting of two very different people and a whole lot of cold calling.
Find out what made MSDynamicsWorld what it is today.Read More
“Treat others as yourself” or “What goes around comes around.” No matter what quote you prefer, the point is the same. The way you treat people now can have an impact on you later. Either positive or negative. And I think that is especially true when you spend your career working in a software channel like ours. Recently I had a similar issue with two companies. But the outcome of each was very different. And this is what I learned.Read More
I trust you. I bet you properly licensed that copyright protected image you have on your website. But the real question is, can you prove it? As some people have found out the hard way, if you can’t prove it, you are in trouble. If you get a letter from a lawyer saying that you have a copyright protected image (or song) on your website it is up to you to prove that you purchased it. And sometimes that is easier said than done. Here are a few real life examples and few tips to protect yourself.Read More
I hate upgrades. I will ignore them for as long as possible. I just want to do it the way I know how to do it. Even if a “better” way exists. Eventually I lose the battle, and change is forced upon me. After verbally abusing the new system for a few weeks, I get used to doing it a different way and forget the drama. Then I even start to like the new system. Until the next upgrade….
So I have empathy for companies that are faced with upgrades to their ERP and CRM systems. Here are a few simple steps I think ERP/CRM partners should take to make upgrade-haters like me more comfortable with the inevitable.Read More
Guest Post by MabbitMarketing
Remember Rocky & Bullwinkle? There was a recurring skit called "Mr. Know It All" where Bullwinkle routinely showed us how smart he… wasn't. But we can learn something from our beloved moose.
You're an ERP Value Added Reseller. You're smart. You also need other people to know you're smart: your future prospects. But if you're like Bullwinkle and tell everybody you're smart… we'll just say it doesn't raise our opinion of his intelligence, does it?
At MabbitMarketing we focus on driving traffic to your blog, crafting creative posts to social media that show the world why they need to hear what you have to say. Not like Rocky, who just came right out and called Bullwinkle "Mr. Know It All", but by showing how you're genuinely helpful and knowledgeable.Read More
I just can’t stop thinking about marketing. Even on vacation. A large part of my vacation time is spent in restaurants, so I often want to give unsolicited marketing advice to restaurant owners. This happened recently in Tirana, Albania. But since I don’t speak Albanian, I will share in a blog post instead. And likely it will be more appreciated this way anyway. Here are three marketing lessons I learned that apply to Microsoft Dynamics partners too.Read More
“I just assumed you knew.” Have you ever gotten a tip that you know will save you a lot of time and hassle? If the tip comes from a stranger, you are grateful. If it comes from someone who should have told you before, you are annoyed. Learning to put yourself in someone else's situation and anticipate their needs is a skill. But I think it is a skill that can be developed. And it is something that will make your company and your employees really stand out from the competition. Things that seem obvious to you may be very new to someone else. This is why you should not just assume they know....Read More
I believe that the best workers are the ones that sincerely appreciate having a job that fits their unique life circumstances. They will do anything to please their employer and keep that job, because they know it will be hard to find someone else to accommodate them. Who are these people and where can you find them? Here is my unusual advice.
“The Website is Down!” Those words send chills down the spine of any marketer. Everyone starts looking for someone to blame and finally asks the question - who is responsible for keeping the website running, Marketing or IT? Sadly, many times the IT department dismisses the website as just a “pretty marketing thing”. And the Marketing department assumes that IT is taking care of boring things like security and backups. That is a big mistake.Read More
I feel like I tell this tip all the time. Yet every time I say it people are still amazed and act like they have never heard it before. So, I’ll just keep saying it. This is the fastest way to write a blog post. Ready? 1) Record 2) Transcribe 3) Edit. I have done it hundreds of times. Here are my specific tips to make it easy.Read More
What topics are “hot” with Microsoft Dynamics marketers this year?
At the start of each year my marketing group makes a list of the topics we are the most interested in learning more about. Then we vote and assign one topic to discuss in our monthly call.
Hearing the experiences, opinions and questions of other marketers that are with you “in the trenches” has proved to be enormously valuable. This is what we will be discussing in 2017.Read More
The best way to find out about new marketing tools is to ask other marketing people to list their favorites. At the end of the year I asked a group of top marketers in the Microsoft Dynamics channel what tools they had loved in 2016. I admit that half of the answers were programs I had never used before. Perhaps there is a new tool on this list for you too.Read More
It is all about being found. If you are a Dynamics ISV partner you want your brand to be found, and known, by prospects and by partners. So, you need to make sure that you are taking advantage of all the opportunities you do have to be known within the Dynamics channel and market. Here are 8 ways the ERP and CRM Software Blog sites help you do that.Read More
AppSource is THE place to be found these days. Pinpoint and Partner Center are so “yesterday”. Microsoft AppSource is the new “in” club where all the cool kids can be found. Once you are in, you have to “dress for success” to get noticed. The AppSource developers spoke to Dynamics CRM/365 partners at eXtremeCRM and gave several tips on how to improve your listing.Read More
I met Amber Bell in 1999 at a San Diego based company that sold a product then known as Great Plains software. I worked in sales; she worked at the front desk. Today she is a GPUG All Star. Everyone loves a “rags to riches”, “pulled themselves up by the bootstraps”, “American Dream” type story. Amber Bell proves that with enough hard work, goals and personality anyone can be an All Star. And I am honored to have watched her journey, from front desk to back office to center stage spotlight. This is her story....or at least my version of it.Read More
Have you been to the Microsoft Pinpoint site lately? No, because it’s gone. As of July 7, 2016 it has been replaced with the Microsoft Partner Center website. I have done a ton of research and talked with several people. This is what I have come up with, but I make no guarantees that I understand it all correctly. With that being said, here are a few things I think my fellow Microsoft Dynamics partners should know about the transition from Pinpoint to Partner Center including what you can do now.Read More
When I travel to a new city, I want to be sure I don’t miss a good coffee shop. When I attend Summit 2016 I will spend most of my time in the Tampa Convention Center. But I am sure I can make time to sneak out for a good cappuccino. Here are a few places I would like to try.Read More
Events are expensive. Very few Dynamics ERP/CRM partners want to add to the budget by hiring a professional video crew to film the event. But you should.
I love to save money just as much (actually more) than the next partner. But I still feel that an event video is worth the expense. There are just so many ways this video can be used, for years to come.
Before I get into the FAQ, take a look at the video of our last event to get an idea of the type of video I am talking about:Read More
How often do you remember to check the Google Analytics data for your website?
I can go several months without thinking about it and that means I am missing out on valuable insights into the success of my online marketing efforts.
For that reason, I have several reports automatically emailed to me each month. On the first of the month Google Analytics kindly sends me these 4 reports as PDF documents:Read More