eXtreme365 Orlando Schedule at a Glance for Marketers

In true “nerd princess” style I combed through the full eXtreme365 Orlando schedule and made a list of just the important parts that apply to me as a marketer. This includes the blocks of time that I need in my calendar AND just the Marketing and Sales sessions. Check it out here:

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Overlap Day: The Loophole Microsoft Dynamics Partners Need to Know About eXtreme365

What if you could go to an event that is focused 100% on sessions for Microsoft Dynamics Partners but STILL have the chance to mingle with your customers and go to the full User Group Summit expo? Now you can. Fly down to Orlando Saturday night, fly home Thursday morning, and you get it all. Just take advantage of a legal loophole...the overlap days of eXtreme365 and User Group Summit 2019. Find out how….  

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Celebrating the 10 Year Anniversary of the ERP Software Blog

Back in 2009 Dave Foreman and I had an idea. I am very proud that this year we can celebrate the ten year anniversary of the success of that idea. We are grateful to all the Microsoft Dynamics ERP Partners that have supported the site over the years. Our members are the real reason the site has been so successful. All of us, together, are truly “using the power of the group.” The ERP Software Blog proves that one good idea has the power to change your life! So just keeping brainstorming.

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How to Make Sure You Don’t Miss Out on Referral Leads from Your Microsoft Partner Center Profile

How many referral leads has Microsoft sent to you lately? None? Are you sure? It is possible that there are leads sitting out there in your Microsoft Partner Center account and you don’t even know it. There are 3 ways you can get leads from Microsoft Partner Center. Here are the steps to make sure you receive those referrals (leads) and respond in a way that makes Microsoft happy, (so they will send you more leads.)

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An Easy Way to Show Your Referral Partners That You Value Every Lead

Do your referral partners feel confident that you value the leads they give you? I am not talking about giving them money. There are other ways to thank them. I feel that one of the best, and cheapest, things you can give them, to prove that you deserve their leads, is information. This is what I mean....and how I know it works.

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Super Simple YouTube Trick to Drive More Website Traffic

This tip is so simple it’s scary. But I rarely see anyone else do it. First, let me ask you this, as an ERP/CRM partner, why do you put videos on YouTube? It’s not because you hope to be the next YouTube video star. It’s because you want to drive traffic, hopefully prospects, back to your website to learn more about your company and buy your product. So the key is to make it as easy as possible for viewers to get back to your website. My simple tip is.....

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The Backstory of MSDynamicsWorld – Two Guys, One Site, Zero Microsoft Ties

Everyone in the Microsoft Dynamics channel knows MSDynamicsWorld. Since its launch in 2008 MSDynamicsWorld has grown into the world’s largest Microsoft ERP/CRM news and information resource.

But if you think this site was launched by seasoned Microsoft executives with deep channel connections and vendor funding, you couldn’t be farther from the truth. Ten years ago two young entrepreneurs, Adam Berezin and Jason Gumpert, knocked on the door of this channel with no direct relationships and no connection to Fargo or Microsoft. And they made it.

This backstory includes “the worst sales job ever”, crashing a Harvard alumni meeting, the opportune meeting of two very different people and a whole lot of cold calling. 

Find out what made MSDynamicsWorld what it is today.

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An Inexpensive Resource to Turn Blog Posts Into Infographics

Infographics are fun representations of complex ideas in visual graphic form. They are eye catching and easy to promote. They are usually also VERY expensive. So what is a cash-strapped marketer to do? Recently, I found a company that is the right fit for me.  I get a simple but effective infographic for a low cost and a limited amount of work on my end. Check out the details.

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Why is Anya Emailing Me at 3am?

The next time we are on a webinar, if tell you where I am sitting, I bet you’ll be surprised. Until recently, you could have safely guessed that I was sitting in my home office in a small town in Massachusetts. But now, even though the webinar looks the same, I am actually half way across the world. Same work, different desk.

This year my husband and I decided to finally act on an idea that we’ve been talking about for a long time. We moved to Europe. No, we are not living in a villa in Tuscany. It’s a bit rougher than that. We moved to......

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Our Channel is Small So You Better Be Nice

“Treat others as yourself” or “What goes around comes around.” No matter what quote you prefer, the point is the same. The way you treat people now can have an impact on you later. Either positive or negative. And I think that is especially true when you spend your career working in a software channel like ours.  Recently I had a similar issue with two companies. But the outcome of each was very different. And this is what I learned.

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Why Marketers Should Try Things That Sound Just a Little Crazy

Can you measure the ROI on that? As a marketer, how often have you heard that question? Working in the ERP software industry, many of my bosses have been “non- practicing CPAs” and other financial types. So, the question very often comes down to math. I hate math. I heard a podcast recently and had an “ah-ha moment”. Finally, someone was able to put into words why successful marketers can’t be so concerned with the math and metrics.  Many times during my career as a marketer I have had to pitch an idea to the person holding the purse strings and found myself saying: “I know this might sound crazy but…. I really think it could work.” 

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Are Your Profile Pages Collecting Cobwebs?

When was the last time you updated your profile? I am talking about your company’s profile pages on various directories and websites. I want my company to get as much online exposure as possible, so we have listings on all kinds of websites. Most of them have you submit a profile or company description.

But do you remember to keep them all updated? Recently the company I work for started selling Acumatica. For years we have only represented Microsoft Dynamics GP. So not only did we need to update our own company website, we needed to update our company description on any other website where it appeared.  Based on this exercise here are 4 suggestions to make your life easier:

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My Marketing Plan: Excellence in One Area vs. Mediocrity in Many

You just can’t be good at everything. Sad but true. Several years ago, I had to take a long hard look at the company I work for.  I had to choose to acknowledge our weaknesses and use our strengths when developing a marketing plan. And realize that just because it works for someone else doesn’t mean it will work for us. This is my suggestion….

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You Say You Bought That Image But Can You Prove It?

I trust you. I bet you properly licensed that copyright protected image you have on your website. But the real question is, can you prove it? As some people have found out the hard way, if you can’t prove it, you are in trouble. If you get a letter from a lawyer saying that you have a copyright protected image (or song) on your website it is up to you to prove that you purchased it. And sometimes that is easier said than done. Here are a few real life examples and few tips to protect yourself.

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4 Ways to Help People Who Hate Upgrades

I hate upgrades. I will ignore them for as long as possible. I just want to do it the way I know how to do it. Even if a “better” way exists. Eventually I lose the battle, and change is forced upon me. After verbally abusing the new system for a few weeks, I get used to doing it a different way and forget the drama. Then I even start to like the new system. Until the next upgrade….

So I have empathy for companies that are faced with upgrades to their ERP and CRM systems. Here are a few simple steps I think ERP/CRM partners should take to make upgrade-haters like me more comfortable with the inevitable.

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12 Creative Ways to Announce Big News About Your Company

Have you recently won an award, reached a milestone or just done something pretty incredible? Of course, you want everyone to know. Recently, the company I work for achieved Gold partner status from Acumatica. As a new Acumatica partner, this is a huge deal for us. I wanted to do more than just put the new logo on our website. I wanted to make a splash. So, I asked a few of my marketing buddies and we came up with this list of creative yet realistic ways an ERP/CRM partner can promote an important news announcement.

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3 Marketing Tips I Wanted To Tell Restaurant Owners in Albania

I just can’t stop thinking about marketing. Even on vacation. A large part of my vacation time is spent in restaurants, so I often want to give unsolicited marketing advice to restaurant owners. This happened recently in Tirana, Albania. But since I don’t speak Albanian, I will share in a blog post instead. And likely it will be more appreciated this way anyway. Here are three marketing lessons I learned that apply to Microsoft Dynamics partners too.

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