The Marketers Dilemma: Gated vs Ungated Content

How much do you want this information?

 Are you willing to give me your personal information to get it? Even though you know that means I could start nagging you endlessly?

 These are the questions we are asking our website visitors every time we ask them to fill in a form to get a piece of content. This is “gated” content. There is a gate in front of it, and their contact information is the key.

 Ungated content is not guarded by a form. Anyone can see it and download it anytime.

In this post I give you my thoughts on the arguments FOR and AGAINST gated content. And the bold decision we made for our Dynamics GP website. 

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