What I Miss About the Good Old Days of Outbound Marketing

I love to cross items off my to-do list. Sometimes I will write something down after it is done, just so that I can have the satisfaction of crossing it off. When I started marketing Microsoft Dynamics back in 2000 the emphasis was on direct mail, telemarketing campaigns and other types of outbound marketing activities. Kids these days don’t realize the time we spent printing labels, stuffing envelopes and walking to the post office....uphill both ways.

In almost every way I much prefer this new age of inbound marketing focused on content creation and social media. However there is one thing I miss about the good old days of outbound marketing: at least I knew when it was finished!

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