You Say You Bought That Image But Can You Prove It?

I trust you. I bet you properly licensed that copyright protected image you have on your website. But the real question is, can you prove it? As some people have found out the hard way, if you can’t prove it, you are in trouble. If you get a letter from a lawyer saying that you have a copyright protected image (or song) on your website it is up to you to prove that you purchased it. And sometimes that is easier said than done. Here are a few real life examples and few tips to protect yourself.

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Who Owns Your Website – Marketing or IT?

“The Website is Down!” Those words send chills down the spine of any marketer. Everyone starts looking for someone to blame and finally asks the question -  who is responsible for keeping the website running, Marketing or IT? Sadly, many times the IT department dismisses the website as just a “pretty marketing thing”. And the Marketing department assumes that IT is taking care of boring things like security and backups. That is a big mistake.

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