Do your referral partners feel confident that you value the leads they give you? I am not talking about giving them money. There are other ways to thank them. I feel that one of the best, and cheapest, things you can give them, to prove that you deserve their leads, is information. This is what I mean....and how I know it works.Read More
When was the last time you updated your profile? I am talking about your company’s profile pages on various directories and websites. I want my company to get as much online exposure as possible, so we have listings on all kinds of websites. Most of them have you submit a profile or company description.
But do you remember to keep them all updated? Recently the company I work for started selling Acumatica. For years we have only represented Microsoft Dynamics GP. So not only did we need to update our own company website, we needed to update our company description on any other website where it appeared. Based on this exercise here are 4 suggestions to make your life easier:Read More
You just can’t be good at everything. Sad but true. Several years ago, I had to take a long hard look at the company I work for. I had to choose to acknowledge our weaknesses and use our strengths when developing a marketing plan. And realize that just because it works for someone else doesn’t mean it will work for us. This is my suggestion….Read More
I just can’t stop thinking about marketing. Even on vacation. A large part of my vacation time is spent in restaurants, so I often want to give unsolicited marketing advice to restaurant owners. This happened recently in Tirana, Albania. But since I don’t speak Albanian, I will share in a blog post instead. And likely it will be more appreciated this way anyway. Here are three marketing lessons I learned that apply to Microsoft Dynamics partners too.Read More
“The Website is Down!” Those words send chills down the spine of any marketer. Everyone starts looking for someone to blame and finally asks the question - who is responsible for keeping the website running, Marketing or IT? Sadly, many times the IT department dismisses the website as just a “pretty marketing thing”. And the Marketing department assumes that IT is taking care of boring things like security and backups. That is a big mistake.Read More
What topics are “hot” with Microsoft Dynamics marketers this year?
At the start of each year my marketing group makes a list of the topics we are the most interested in learning more about. Then we vote and assign one topic to discuss in our monthly call.
Hearing the experiences, opinions and questions of other marketers that are with you “in the trenches” has proved to be enormously valuable. This is what we will be discussing in 2017.Read More
Just because it is easy for you does not make it easy. I have come to realize that many things that come naturally to me, other people find quite difficult. All of us have unique talents. The key is to recognize which ones you have that the other person doesn’t have. There are two areas where I think this is especially important - Billing and Delegating.