Our Channel is Small So You Better Be Nice

“Treat others as yourself” or “What goes around comes around.” No matter what quote you prefer, the point is the same. The way you treat people now can have an impact on you later. Either positive or negative. And I think that is especially true when you spend your career working in a software channel like ours.  Recently I had a similar issue with two companies. But the outcome of each was very different. And this is what I learned.

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Are Your Profile Pages Collecting Cobwebs?

When was the last time you updated your profile? I am talking about your company’s profile pages on various directories and websites. I want my company to get as much online exposure as possible, so we have listings on all kinds of websites. Most of them have you submit a profile or company description.

But do you remember to keep them all updated? Recently the company I work for started selling Acumatica. For years we have only represented Microsoft Dynamics GP. So not only did we need to update our own company website, we needed to update our company description on any other website where it appeared.  Based on this exercise here are 4 suggestions to make your life easier:

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You Say You Bought That Image But Can You Prove It?

I trust you. I bet you properly licensed that copyright protected image you have on your website. But the real question is, can you prove it? As some people have found out the hard way, if you can’t prove it, you are in trouble. If you get a letter from a lawyer saying that you have a copyright protected image (or song) on your website it is up to you to prove that you purchased it. And sometimes that is easier said than done. Here are a few real life examples and few tips to protect yourself.

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Is a Professional Video of Your Client Event Worth the Cost?

Events are expensive. Very few Dynamics ERP/CRM partners want to add to the budget by hiring a professional video crew to film the event. But you should.

I love to save money just as much (actually more) than the next partner. But I still feel that an event video is worth the expense. There are just so many ways this video can be used, for years to come.

Before I get into the FAQ, take a look at the video of our last event to get an idea of the type of video I am talking about:

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5 Ways ISV Partners Can Connect With VAR Partners Using Social Media

ISV partners often need to form new relationships with VAR partners in the Microsoft Dynamics community and many of them still rely on cold calls. As a VAR partner I can tell you that I get far too many of these “cold calls” and I tune them out. But I can also tell you that there is a better way. Here are some simple ways that ISV partners can connect with, and get their names known by, VAR partners using social media.

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