People who intentionally plagiarize blog content, and pass it off as their own, are slimy. There is an easy way to find out if someone else is plagiarizing your content (or if you have copied theirs!)Read More
I will tell you a secret: I am a marketer who hates working with graphics. But recently I found a tool that makes working with other types of images much easier. www.canva.com lets me to “pretend” to be a graphic designer, without really knowing anything about graphics or design. I can create my own images, with graphics and text and then download them for free to use in blog posts, on Twitter, Google+, LinkedIn and more.Read More
Do your prospects understand what you mean? I am not talking about using acronyms or techy lingo, although Microsoft Dynamics partners are notorious for that too. My question is, are you sure that your prospects understand the meaning of your words the same way you do? I found out I was doing it wrong.Read More
Most of us can think back and remember a favorite teacher, someone who truly believed in us even at a young age. I remember Mrs. Whitney, my 5th grade English teacher. I wrote short stories and poetry and declared my intention to become a writer. Mrs. Whitney believed in me! I think if I looked hard enough I could find a middle school yearbook collecting dust somewhere with an encouraging note from Mrs. Whitney telling me she looked forward to reading my first book.
Sometime during high school and beyond, the idea of becoming a writer faded into the background and a career in sales and marketing seemed entirely more sensible.
In my mind, if I was going to be a writer, I would be writing interesting historical fiction epics like my favorites M.M Kaye and Margaret George. It did not occur to me until just recently that I actually am a writer now, just a different kind of writer than I ever expected. I am a content marketing writer focused on Microsoft Dynamics products. The majority of my time as a marketer is spent writing blog posts, web pages and case studies. While I can delegate many marketing functions to others if needed, I am the one responsible for creating content.
I never dreamed that the topic I would be writing about would be something as specific as accounting software. But the fact remains, I am a writer.
Thank you for believing in me Mrs. Whitney. You might not get to read my first book but I can send you some interesting blog posts.
by Anya Ciecierski, Collaboration Works Marketing