“I'm glad that I ignored my in-house marketing guy and went ahead and joined the ERP Software Blog. I do feel it's the best decision I could have made.” – Rod O’Connor, Briware Solutions, ERP Software Blog member since 2015. If you are considering joining the ERP Software Blog or the CRM Software Blog, consider the traffic and the leads but don’t forget that it just could make you famous. It took Rod O’Connor a long time to make the decision to join the ERP Software Blog and now he is very glad he did. In this post, Rod explains the very real benefits he has seen.Read more
Infographics are fun representations of complex ideas in visual graphic form. They are eye catching and easy to promote. They are usually also VERY expensive. So what is a cash-strapped marketer to do? Recently, I found a company that is the right fit for me. I get a simple but effective infographic for a low cost and a limited amount of work on my end. Check out the details.Read more
If you painted a masterpiece, would you forget to sign it? Adding a byline to your masterpiece of a blog post is just as important. You want everyone to know you wrote it. And how to contact you. It makes me sad that so many of my ERP Software Blog and CRM Software Blog members forget to add their names to their blog posts. Let me tell you two reasons this is so important.Read more
Can you measure the ROI on that? As a marketer, how often have you heard that question? Working in the ERP software industry, many of my bosses have been “non- practicing CPAs” and other financial types. So, the question very often comes down to math. I hate math. I heard a podcast recently and had an “ah-ha moment”. Finally, someone was able to put into words why successful marketers can’t be so concerned with the math and metrics. Many times during my career as a marketer I have had to pitch an idea to the person holding the purse strings and found myself saying: “I know this might sound crazy but…. I really think it could work.”Read more
Guest Post by MabbitMarketing
Remember Rocky & Bullwinkle? There was a recurring skit called "Mr. Know It All" where Bullwinkle routinely showed us how smart he… wasn't. But we can learn something from our beloved moose.
You're an ERP Value Added Reseller. You're smart. You also need other people to know you're smart: your future prospects. But if you're like Bullwinkle and tell everybody you're smart… we'll just say it doesn't raise our opinion of his intelligence, does it?
At MabbitMarketing we focus on driving traffic to your blog, crafting creative posts to social media that show the world why they need to hear what you have to say. Not like Rocky, who just came right out and called Bullwinkle "Mr. Know It All", but by showing how you're genuinely helpful and knowledgeable.Read more
I like to talk to my chiropractor about marketing. After my first visit, he sent me a letter with referrals. I complimented him on the great marketing tactic and we started talking about how hard it is for a busy small business owner to spend time on marketing. I thought more about it and on my next visit I suggested what I would do in his situation to market a small business with limited time and resources. Here are two things that you, as a small business owner, can do that could have a big impact:Read more
I feel like I tell this tip all the time. Yet every time I say it people are still amazed and act like they have never heard it before. So, I’ll just keep saying it. This is the fastest way to write a blog post. Ready? 1) Record 2) Transcribe 3) Edit. I have done it hundreds of times. Here are my specific tips to make it easy.Read more
It is all about being found. If you are a Dynamics ISV partner you want your brand to be found, and known, by prospects and by partners. So, you need to make sure that you are taking advantage of all the opportunities you do have to be known within the Dynamics channel and market. Here are 8 ways the ERP and CRM Software Blog sites help you do that.Read more
Don’t worry….I only used free-to-use images that I found online. I can’t get in trouble for that, right? Wrong! There are two reasons you can’t trust free images you get from Google even if you filter by “Usage Rights. Let me explain what I learned this week, the hard way.
How often do you remember to check the Google Analytics data for your website?
I can go several months without thinking about it and that means I am missing out on valuable insights into the success of my online marketing efforts.
For that reason, I have several reports automatically emailed to me each month. On the first of the month Google Analytics kindly sends me these 4 reports as PDF documents:Read more
What is the goal of this first sentence?
To get you to read the second sentence. That’s all. And I see that it worked. You are already at the fifth sentence.
The single most helpful writing tip I ever received was in an email from Henneke Duistermaat at Enchanting Marketing.
She said that you need to keep your first sentence short. Ultra-short. Such as:Read more
For the past two months one company has written 4 out of 5 of the most popular blog posts on the CRM Software Blog. They have consistently been on the most popular list, but now they are completely dominating it. I told them that the blogger at Beringer Associates deserves a gold star. Then I found that they deserve a whole bunch of gold stars, because everyone at their company is a blogger. Lisa A. Beringer, Vice President at Beringer Associates, Inc. shared her company’s secret to success with me:Read more
Wait, didn’t I already write about this? Once you have been blogging for a while, it all starts to become a blur. It is very difficult to remember what you have written about and when and where, it was published. But there is value in knowing what you have already written about and being able to quickly find the URL. Here are 4 reasons you need an inventory list and the benefits.Read more
Banners are my new thing. When someone finishes reading a blog post, I want them to be see a beautiful banner that will just make them feel compelled to click to get more information.
But I am not a graphic designer. I wish I was, as it would be such an asset to my marketing career. As I get older I have resigned myself to the fact that you just can’t be good at everything, and learning when to delegate is a sign of maturity. Finally, I have found a solution. Here are a few examples of my favorite banners...Read more
How often should you promote a blog post?
When I write a blog post, I want people to see it. Of course the main way they will find it, if I have done a good job at optimization, is from their search engine.
But I also try to give my posts a boost using social media, specifically Twitter and LinkedIn, not just once but repeatedly because you will catch different peoples’ attention at different times with the same message. The question is, how much promotion is the right amount?
Here are two different strategies.Read more
Anybody can say that writing more blog posts is better, especially someone who owns the blog site. But I can give you proof.
A Microsoft Dynamics CRM partner who is a member of the CRM Software Blog shared their statistics with me, and the results are very clear. With an increased focus on blogging and very few other changes to their marketing strategy, this Dynamics CRM Partner has seen a
- 57% increase in website traffic in 2015 over 2014.
- 322% increase in website traffic since they joined the CRM Software Blog in 2010.
- 126% increase in referral clicks from the CRM Software Blog.
And that is not all.Read more
Some people think I am annoying. But that makes me a better blog writer. I am the person who combs through the fine print, anticipates every worst case scenario and asks what the contingency plan is. Fortunately I have found that this quality serves me well for blog writing. I have had success with something I call “Pick-Apart Posts”. I will take a topic and literally pick it apart. I’ll look at it from every angle, ask every potential question my customer could ask, try to think of every scenario and then find the answers and document them.Read more
You’ve heard of the 80/20 rule, right? I bet you get 80% of your traffic from 20% of your blog posts.
All of us struggle with finding time to write new blog posts. So instead, here is a strategy you can use to get more traffic and leads from the blog posts you have already published. First you want to find out which of your blog posts are the most popular.Read more
What personality trait should you look for when hiring for marketing?
Should the person be organized, creative, detail oriented? You could argue that all of those qualities are important.
But I believe the key personality trait of a great marketer is OPTIMISM - unfailing, unflagging optimism: the belief that just because something hasn’t worked before, it might work this time. Or the prospect who hasn’t responded to the last ten marketing touches, might just call today.Read more
So many blog sites, so little time. Everyone wants original content, but there is only so much time in the day for writing.
When you spend the time researching and crafting a great blog post it is tempting to post it on more than one site. But that little voice in your head should remind you that duplicate content is bad; search engines don’t like duplicate content and it will not improve your SEO.
If you plan to use the same content on multiple blog sites, it should be rewritten it so that the content is fresh. This does not just mean changing the title and a few sentences.Read more