How to ReOptimize or RePublish Old Blog Posts To Get More Traffic

You’ve heard of the 80/20 rule, right? I bet you get 80% of your traffic from 20% of your blog posts.

All of us struggle with finding time to write new blog posts. So instead, here is a strategy you can use to get more traffic and leads from the blog posts you have already published.  First you want to find out which of your blog posts are the most popular.

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8 Tips for Bloggers to Make the Most of Convergence 2015 and Other Events Too

Convergence 2015 is starting soon. On your mark, get set – BLOG!

I always think that I am going to have more time at Convergence than I actually do. So here are a few tips to help my fellow bloggers, and tweeters, to get the most out of the event.

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14 Life Lessons I Learned from Strong Women in the Dynamics Channel

You have the ability to inspire others; and often you don’t even realize you are doing it.

During my time in the Dynamics channel I have crossed career paths with many strong, intelligent women who have inspired me. Because of them I am a better marketer, a better mentor and, dare I say, a better person.

Here are a few of the lessons I have learned from memorable women:

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Feeding the Content Machine When You Think You Have Nothing to Write About

When I talk to people about content marketing, specifically blogging, I usually hear three main objections:

1)     I have nothing to write about.

2)     I don’t have time to write.

3)     I’m not good at writing.

In this article, let’s tackle the objection that you have nothing to write about. 

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How To Use Blogs To Build A Knowledge Base For Your Dynamics Business

Do your product experts run the other way when you ask to interview them for a blog post? You have to remind them what is in it for them. If they answer your question now, they can avoid answering it for prospects and clients over and over again in the future. Because your published blog post can serve as a knowledge base resource. Instead of answering the question in an email, they can just send a link to the blog post. This saves them time but also shows the prospect or client that they didn't just make up the answer on the spot. Your company is experienced and prepared and one step ahead of them because the answer has already been published.

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3 Step Formula To Make Sure You Never Run Out of Blog Content

I have a three step formula I use so that I never run out of blog content.  

Step 1) Record

Step 2) Transcribe

Step 3) Polish

Let me explain how this works

Many of us who are charged with writing blog posts are marketers, not the Dynamics ERP/CRM software or industry experts.   Unless you are very lucky, those experts would never consider writing a blog post; they are too busy being billable. This is not a problem; you just need to follow this formula.

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Going Fishing For Microsoft Dynamics Leads

Most of us can think back and remember a favorite teacher, someone who truly believed in us even at a young age.  I remember Mrs. Whitney, my 5th grade English teacher. I wrote short stories and poetry and declared my intention to become a writer.  Mrs. Whitney felt this was an entirely attainable goal.  I think if I looked hard enough I could find a middle school yearbook collecting dust somewhere with an encouraging note from Mrs. Whitney telling me she looked forward to reading my first book.

Sometime during high school and beyond, the idea of becoming a writer faded into the background and a career in sales and marketing seemed entirely more sensible.  

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When I Grow Up I Want to Be a Writer, Mrs. Whitney.

Most of us can think back and remember a favorite teacher, someone who truly believed in us even at a young age.  I remember Mrs. Whitney, my 5th grade English teacher. I wrote short stories and poetry and declared my intention to become a writer.  Mrs. Whitney believed in me!  I think if I looked hard enough I could find a middle school yearbook collecting dust somewhere with an encouraging note from Mrs. Whitney telling me she looked forward to reading my first book.

Sometime during high school and beyond, the idea of becoming a writer faded into the background and a career in sales and marketing seemed entirely more sensible. 

In my mind, if I was going to be a writer, I would be writing interesting historical fiction epics like my favorites M.M Kaye and Margaret George. It did not occur to me until just recently that I actually am a writer now, just a different kind of writer than I ever expected.  I am a content marketing writer focused on Microsoft Dynamics products. The majority of my time as a marketer is spent writing blog posts, web pages and case studies. While I can delegate many marketing functions to others if needed, I am the one responsible for creating content.  

I never dreamed that the topic I would be writing about would be something as specific as accounting software.  But the fact remains, I am a writer.

Thank you for believing in me Mrs. Whitney. You might not get to read my first book but I can send you some interesting blog posts.

by Anya Ciecierski, Collaboration Works Marketing

www.cwmktg.com

 Twitter: @AnyaCWmktg