My Strategy for “Pick-Apart Posts” and Why My Prospects Love Me For It

Some people think I am annoying. But that makes me a better blog writer. I am the person who combs through the fine print, anticipates every worst case scenario and asks what the contingency plan is. Fortunately I have found that this quality serves me well for blog writing. I have had success with something I call “Pick-Apart Posts”. I will take a topic and literally pick it apart. I’ll look at it from every angle, ask every potential question my customer could ask, try to think of every scenario and then find the answers and document them.

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3 Ways to Avoid Posting Duplicate Blog Content

Duplicate content is bad. You should not post exactly the same blog article on more than one site. But many of you that write for the ERP/CRM Software Blogs also write for your own company blog sites. How can you avoid duplicate content across company and group blogs? Here are my 3 tips:

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6 Tips From Fellow ERP Software Blog Writers

Don’t feel bad, you are not alone.  Ever blogger I have met struggles to find enough content. But we can help each other by sharing our creative ideas.

At the annual Microsoft Dynamics Convergence event I met with several of the writers for the ERP Software Blog. Here are some of my favorite ideas that were shared by the group:

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How To Use Blogs To Build A Knowledge Base For Your Dynamics Business

Do your product experts run the other way when you ask to interview them for a blog post? You have to remind them what is in it for them. If they answer your question now, they can avoid answering it for prospects and clients over and over again in the future. Because your published blog post can serve as a knowledge base resource. Instead of answering the question in an email, they can just send a link to the blog post. This saves them time but also shows the prospect or client that they didn't just make up the answer on the spot. Your company is experienced and prepared and one step ahead of them because the answer has already been published.

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3 Step Formula To Make Sure You Never Run Out of Blog Content

I have a three step formula I use so that I never run out of blog content.  

Step 1) Record

Step 2) Transcribe

Step 3) Polish

Let me explain how this works

Many of us who are charged with writing blog posts are marketers, not the Dynamics ERP/CRM software or industry experts.   Unless you are very lucky, those experts would never consider writing a blog post; they are too busy being billable. This is not a problem; you just need to follow this formula.

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