Like me, everyone is online. As ERP and CRM resellers, some of our customers may have more time to focus on online training and user tips. And our prospects may have time to finally dig into doing research into new ERP and CRM systems. Especially the ones that are realizing they really do need a cloud based system. Here are some examples of companies that are putting out great blog content during this pandemic.
Read moreHow to Prove the Value of Group Blogging in 2020
Everyone says it. These days prospects are more educated and further along in the buying cycle by the time they talk to you. You need to get your name out there, and show your expertise, where those prospects are doing their research. One of the best ways to do that is with blog posts. That makes sense but how can you actually prove the value of your group blog membership in 2020? Here are 4 ways….
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Traffic, Leads and Notoriety: The True Story of a Reluctant ERP Software Blog Member
“I'm glad that I ignored my in-house marketing guy and went ahead and joined the ERP Software Blog. I do feel it's the best decision I could have made.” – Rod O’Connor, Briware Solutions, ERP Software Blog member since 2015. If you are considering joining the ERP Software Blog or the CRM Software Blog, consider the traffic and the leads but don’t forget that it just could make you famous. It took Rod O’Connor a long time to make the decision to join the ERP Software Blog and now he is very glad he did. In this post, Rod explains the very real benefits he has seen.
Read more6 Bloggers Expose Their Referral Click Traffic from ERP Software Blog
How can you prove that blogging is effective? It’s all about tracking the traffic. Of course you can track the number of people that read your article. But I think an even better indicator of ROI is to track the number of people who take the next step and click on a link back to your website. I asked a few more of my ERP Software Blog members to share their referrals stats for a 10 month period in 2017 and the results were very impressive. Look out their numbers and find out how to check your own.
Read moreMy Simple 2 Step Marketing Plan for a Small Business with No Time and Less Money
I like to talk to my chiropractor about marketing. After my first visit, he sent me a letter with referrals. I complimented him on the great marketing tactic and we started talking about how hard it is for a busy small business owner to spend time on marketing. I thought more about it and on my next visit I suggested what I would do in his situation to market a small business with limited time and resources. Here are two things that you, as a small business owner, can do that could have a big impact:
Read moreMy Best Blogging Tip You Think You Have Never Heard
I feel like I tell this tip all the time. Yet every time I say it people are still amazed and act like they have never heard it before. So, I’ll just keep saying it. This is the fastest way to write a blog post. Ready? 1) Record 2) Transcribe 3) Edit. I have done it hundreds of times. Here are my specific tips to make it easy.
Read more6 Crazy Ways My Family Makes Money Online
People in my family have some cool jobs you’ve likely never heard of before. All of them are 100% online. So you don’t know if we are working at home or while traveling around the world (which we often are.) Blog owner, classic car broker, stock video seller and more....
Read moreWhen is the Right Time To Start Building Your Own Brand?
You are your own brand. And you want your brand to be recognized.
But strong brand recognition does not happen overnight. Some companies spend millions, over years building their brands. Fortunately, you can do it for free, but it does take time.
So you'd better start doing it now. Here are some tips....
Read moreWill You Read the Second Sentence of This Blog Post?
What is the goal of this first sentence?
To get you to read the second sentence. That’s all. And I see that it worked. You are already at the fifth sentence.
The single most helpful writing tip I ever received was in an email from Henneke Duistermaat at Enchanting Marketing.
She said that you need to keep your first sentence short. Ultra-short. Such as:
Read moreHow Beringer Associates Became Our Most Popular Dynamics CRM Blog Star
For the past two months one company has written 4 out of 5 of the most popular blog posts on the CRM Software Blog. They have consistently been on the most popular list, but now they are completely dominating it. I told them that the blogger at Beringer Associates deserves a gold star. Then I found that they deserve a whole bunch of gold stars, because everyone at their company is a blogger. Lisa A. Beringer, Vice President at Beringer Associates, Inc. shared her company’s secret to success with me:
Read more2 Strategies To Promote Blog Posts on Twitter and LinkedIn – Which Do You Prefer?
How often should you promote a blog post?
When I write a blog post, I want people to see it. Of course the main way they will find it, if I have done a good job at optimization, is from their search engine.
But I also try to give my posts a boost using social media, specifically Twitter and LinkedIn, not just once but repeatedly because you will catch different peoples’ attention at different times with the same message. The question is, how much promotion is the right amount?
Here are two different strategies.
Read moreProof That More Blog Posts Equals More Website Traffic - Dynamics CRM Partner Success Story
Anybody can say that writing more blog posts is better, especially someone who owns the blog site. But I can give you proof.
A Microsoft Dynamics CRM partner who is a member of the CRM Software Blog shared their statistics with me, and the results are very clear. With an increased focus on blogging and very few other changes to their marketing strategy, this Dynamics CRM Partner has seen a
- 57% increase in website traffic in 2015 over 2014.
- 322% increase in website traffic since they joined the CRM Software Blog in 2010.
- 126% increase in referral clicks from the CRM Software Blog.
And that is not all.
Read moreThe History of How the ERP Software Blog Actually Got Started
“Can you imagine if we actually got one member in every state?”
I clearly remember sitting in our kitchen and asking my husband that question just before the ERP Software Blog launched in June 2009. Fast forward 6 years later and we have over 150 members across several sites that are the most popular ERP and CRM group blogs, not just in our channel, but on the web.
But let’s go back to when it all began.
Read moreHow To Use Yoast To Optimize Your Blog Post
Once you have made the effort to write a blog post, isn’t is worth just a little more effort to make sure it is optimized so people (and search engines) can find it?
An easy way to optimize your post for SEO is to the “Wordpress SEO by Yoast” tool. This is already installed on the blog sites that I manage. There are 4 basic fields on the “General” that take just a few minutes to fill out but can improve your SEO results.
Read moreShould I Post On My Own Blog Or A Group Blog?
They say that location is the key to value, and the same is true with blog posts. Many people ask me where they should post their content - on their own blog or a group blog such as the ERP Software Blog. Find out how I decide.
Read moreLessons I Learned In the Press Room at Microsoft Convergence
The first time I was invited to attend Microsoft Convergence as a member of “The Press” in 2012 I was scared to death.
I found myself in a room of about 50 very seasoned, mostly male, journalists firing tough questions at Microsoft’s top executives. I remember wondering, “How in the world did I get in here and when is someone going to realize I don’t belong?”
But nobody called my bluff and in fact, they continued to invite me back year after year.
Read more7 Simple Tips to Improve Your Google+ Posts
For those of us who are not Google+ experts, we can still look like experts by using a few simple tips. My last post “How to Change Thumbnail Images on Google+ Posts” is one example. Here are a six more simple Google+ tips:
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