eXtreme365 Orlando Schedule at a Glance for Marketers

In true “nerd princess” style I combed through the full eXtreme365 Orlando schedule and made a list of just the important parts that apply to me as a marketer. This includes the blocks of time that I need in my calendar AND just the Marketing and Sales sessions. Check it out here:

Read More

Astronaut, Accountant, Author – The Backstory of Pam Misialek

Pam Misialek started her career right out of college as one of the very first interns at Great Plains Software. She thought she would stay with Great Plains until it was not fun anymore, and then she would move on. Little did she know that she would become an integral part of this product and stay with the company for the next 22 years – during many fun and not so fun times. Until her next big adventure began. But let’s start this backstory even earlier. Back to the days of space camp, Dear Doug letters and science fiction novels……

Read More

An Easy Way to Show Your Referral Partners That You Value Every Lead

Do your referral partners feel confident that you value the leads they give you? I am not talking about giving them money. There are other ways to thank them. I feel that one of the best, and cheapest, things you can give them, to prove that you deserve their leads, is information. This is what I mean....and how I know it works.

Read More

The Backstory of MSDynamicsWorld – Two Guys, One Site, Zero Microsoft Ties

Everyone in the Microsoft Dynamics channel knows MSDynamicsWorld. Since its launch in 2008 MSDynamicsWorld has grown into the world’s largest Microsoft ERP/CRM news and information resource.

But if you think this site was launched by seasoned Microsoft executives with deep channel connections and vendor funding, you couldn’t be farther from the truth. Ten years ago two young entrepreneurs, Adam Berezin and Jason Gumpert, knocked on the door of this channel with no direct relationships and no connection to Fargo or Microsoft. And they made it.

This backstory includes “the worst sales job ever”, crashing a Harvard alumni meeting, the opportune meeting of two very different people and a whole lot of cold calling. 

Find out what made MSDynamicsWorld what it is today.

Read More

12 Hot Topics for Microsoft Dynamics Marketers in 2017

What topics are “hot” with Microsoft Dynamics marketers this year?

At the start of each year my marketing group makes a list of the topics we are the most interested in learning more about. Then we vote and assign one topic to discuss in our monthly call.

Hearing the experiences, opinions and questions of other marketers that are with you “in the trenches” has proved to be enormously valuable. This is what we will be discussing in 2017.

Read More

14 Favorite Marketing Tools Our Group Loves

The best way to find out about new marketing tools is to ask other marketing people to list their favorites. At the end of the year I asked a group of top marketers in the Microsoft Dynamics channel what tools they had loved in 2016. I admit that half of the answers were programs I had never used before. Perhaps there is a new tool on this list for you too.  

Read More

6 Tips to Help Your Product Stand Out on Microsoft AppSource

AppSource is THE place to be found these days. Pinpoint and Partner Center are so “yesterday”. Microsoft AppSource is the new “in” club where all the cool kids can be found. Once you are in, you have to “dress for success” to get noticed. The AppSource developers spoke to Dynamics CRM/365 partners at eXtremeCRM and gave several tips on how to improve your listing.

Read More

Inside the Enterprise Software Podcast: Interview with Bob McAdam

What is involved in producing a successful podcast? Bob McAdam, one of the hosts of the Enterprise Software Podcast, along with Todd McDaniel and Darcy Boerio, shared his story with me about how their podcast started, what is involved in producing it and some of the benefits along the way.

 

Read More

Directories & Events Every Microsoft Dynamics Marketer Needs to Evaluate

Once you have been in the Dynamics channel for a while, you know where to get the information you need.

For example, here are my “go to” directories when I want to find a specific ISV product or partner. (Hint: if you are an ISV partner that wants to get found, you should check out these lists too). And a list of top events for Dynamics partners you shouldn't miss.

Read More